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Airtel 4G advertisement is misleading !!!

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Profile photo of Rakesh Bhatia
Written by Rakesh Bhatia

What the Airtel advertisement is all about ” If you network is faster than Airtel 4G, we will pay your Mobile Bills for lifetime. “

The Advertising Standards Council of India ( ASCI ) has told Airtel to stop broadcasting Airtel 4G promotion based on The advertisement contravened Chapter 1.4 of the code, which clearly states

Advertisements shall not contain statements or visual presentation which directly or by implication or by omission or by ambiguity or by exaggeration are likely to mislead the consumer about the product advertised or the advertiser or about any other product or advertiser

As we all are aware, 4G is the latest war field for Indian Mobile Operators, specially by Reliance which is expected to launch 4G services by year end and also by other rivals, like Vodafone and Idea.

As a matter of fact, Airtel is the first Operator to offer 4G across Pan India in almost 300 cities. Airtel 4G speedw as tested by Telecomtalk in Mumai in July.

The real fact is, Airtel is not offering anything extra-ordinary, they are simply comparing the speed between 3G and 4G as no one is offering 4G. Other operators clearly claim, the 4G speed on all the Networks will be same. It will be a different scenario if Airtel compares 4G to 4G, than it will be a fair deal.

Results by Telecomtalk

With time, the speeds stabilised a lot more. The lower limit of the speed would usually be around the 10-12 Mbps (Downloading) with the upper limit going as high as 55-60 Mbps at times. What we witnessed within a fortnight of launch that we were constantly getting speeds around the 30-40 Mbps mark. Talking about the upload speeds, we would get anything between 3-10 Mbps

I leave it to the wisdom of our users to decide ” whether Airtel is doing a fair comparison or no “

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Rakesh Bhatia

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