Apple acquires Semetric, Britain for Online Music Data Analysis
With the acquisition of Symetric, Apple clearly indicated how serious company is for itunes store and Music.
Company has already filed documents to Britain regulatory Authority with change in address as of Apple and Gene D. Levoff, Apple lawyer , has been named as Company’s Director.
An Apple spokesman said: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”. This news was first revealed by Music Ally.
Semetric, a company known for its service Musicmetric, is one of a growing number of companies that record labels, artist managers for data analysis on ” how consumers use music online ” . Musicmetric, along with rivals like Next Big Sound, tracks streaming services and social media, and sells that information to record companies and talent agents.
This is 2nd acquisition by apple in recent time after taking over Beats.