Apple CEO Tim Cook started off the company’s fall press event by saying
“We’re about to make some monster announcements.”
Later Jeff Williams, Apple’s senior vice president of operations, followed Cook on stage and talked about the enhancements made to the Apple Watch, along with new looks and bands.He also added that there are some 10,000 apps available for the device.
He said “This is a big deal“. “It’s a really powerful thing to be able to glance at your wrist and see the information important to you.”
Tim Cook introduced the iPad Pro, which Apple said is bigger and faster than previous versions. “Today we have the biggest news in iPad since the iPad,” he said.
Some features of iPad Pro include a 12.9 inch diagonal screen, Retina Display, improved audio and a “smart” keyboard designed for the iPad Pro. It will be available in gold, silver and “space gray,” and will range from $799 up to $1,079 for 32GB and 128GB respectively.
While announcing the Apple TV, Cook said Apple’s goal is to “provide a new user experience that’s fun and easy to use.” “We believe the future of television is apps,” he later added.
The new Apple TV features a designated operating system, tvOS, aimed at encouraging software developers to roll out news apps for the box.
Iphone 6s and 6s plus
The event was all about introducing new iPhones. Two new iPhones were announced, 6S and 6S Plus which are made of a new, custom aluminium alloy, and will be available in silver, gold, space grey, and rose gold.They will have Force Touch, which can detect where you’re pressing on the screen and how hard. The 6S will have the same 4.7 inch display screen as the iPhone 6, and the 6S Plus will retain its 5.5 inch screen. But both will come with new glass displays built of Ion-X. The upgraded iPhones both have a new A9 chip built in, 70 percent faster than the A8 at CPU tasks, and 90 percent faster with graphics.These Iphones will sport a new 12-megapixel rear iSight camera, capable of shooting video in 4K, and a 5 megapixel front-facing camera with Retina Flash(3x brighter than regular flash).
Despite all the new storage-heavy features, entry-level iPhones will still start at 16GB. The latest version of iOS, however, is coming sooner than that: iOS 9 to be released on September 16th.
As expected, Apple brought 3D Touch to the new iPhones. The feature is similar to the Watch’s simpler Force Touch, which allows users to clear all notifications with one press. 3D Touch will require users to learn at least two new gestures: “peek” and “pop,” which will make app browsing more direct. “Peek” will let users preview information, and “Pop” will take them inside it.
The event was brought to an end with a sensational music from One Republic