Apple leads smartphone Market in US

apple samsung

Apple strengthened lead in the smartphone market, having increased market share by 1.8% in the last three months till April. The iPhone market share increased from 41.3% in January to 43.1% in April

CEO Tim Cook said that the world’s most valuable company, experienced the highest rate of users switching to iPhone during the quarter, which supports comScore’s latest report. Apple reported that it achieved record quarterly iPhone sales results in Q2 FY15.

As per the survey, Switch rate from Samsung to Apple is almost 30 %.

Samsung on other hand retained 2nd spot. Market share shrunk over the period from 29.3% to 28.6%, indicating sluggish sales growth of its latest flagship product, Galaxy S6 series. The smartphone maker, released Galaxy S6 series on April 10, 2015, in the US, which could be the main reason for decline in the market share.

LG seem to gain Market share special in North America, though LG retained 3rd position with a market share of 8.4 %, a slight increase of 0.4 % over the last quarter.

HTC on other side is loosing Market share continuously , though the drop is marginal from 3.8 % to 3.7 %.

Motorola also lost Market share from 5.2 % to 4.9 %.  With almost around 200 mn Smartphone users in US, penetration stood at around 78 % in US Market.

We can expect major change in US smartphone Market, when Xiaomi will enter the market and give a tough competition to Apple and Samsung.


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