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Apple Store Expansion Plans in India

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December 2014, Apple revealed it’s to open 500 Retail centers in India. Now, Approx. after One year Apple has tied up with Croma Retail to open Dedicated Counters inside Croma Showrooms

Croma, a leading Electronics retail network chain in India backed by Tata, has partnered with Apple to launch the Apple Store in the country.

These stores are likely to be smaller than a typical Apple Premium Reseller store that has to stock all Apple products. This is in line with the ToI report, which claims that the stores “will be smaller in size and could range from 300-600 sq ft against over 2,000 sq ft size of existing stores in bigger cities.”

Since India doesn’t allow FDI in single-brand retail, Apple won’t be able to setup its own stores, and will instead have to go the franchise way. The company will offer up to 9.5 percent in margin for every iPhone or iPad sold, of which 5 percent would be upfront and the remaining 4.5 percent would be given later. It will also offer up to 6 percent margin on accessories, both from Apple and third parties.

In Pilot Phase, Apple will open stores in Mumbai – Malad, Oberoi Mall, Juhu, Phoenix Mall and in Bangalore. Later the expansion will cover Pan India.

Avijit Mitra, CEO of Infiniti Retail ( Croma ) stated

“We are proud to partner Apple to launch the Apple Store in India and extremely bullish about it, These stores will be modeled on the global design and will offer the best experience to consumers, showcasing the entire range of Apple products.”

Further more, Apple is also planning to invest heavily in india for manufacturing coupled with Foxconn.

 

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