Data from Juniper Research shows the Apple Watch has claimed 52% of global smartwatch shipments in 2015, despite only launching at the end of April. Its popularity dominated all the rival brands, while on the ither side Android Wear shipments scored less than 10% of sales for the year.
In 2015, A total of around 17.7 mn smartwatches were supplied. Not to mention, Android Smart watches got the maxium numbers launched, and still failed to impress customers.
Though, Apple lead the market, but as compared to iPhones in 2015, percentage of iphone users who bought Apple watch was way too less. Accounting to hardly 4 % of the iphones sold in 2015.
According to the new research, Samsung’s Tizen-based Gear S2 has not achieved strong sales volumes since it launched in November despite being well received. Most other smartwatch sales are currently coming from cheaper, simpler devices from a range of smaller players, such as Martian, X and Razer, the latter with the recently-announced Nabu Watch.
Juniper research analyst James Moar stated
The smartwatch is now a category waiting for a market, Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or usage. With smartwatch functions established, it is now up to consumers to decide if they want them, rather than technology companies providing more reasons.
Future of Smartwear
Additionally, IDC estimated the Smart wearable market may reach a total of 111.1 million units in 2016, an increase of 44.4 % from the 80 million units shipped in 2015.
The major looser came out to be the Fitbit in 2015. Fitbit unveiled new range of smartwatch, Fitbit Blaze at CES, and immediate reflection by Wall Street , Fitbit’s stock dropped over 18 % , indicating investors are loosing confidence in the manufacturer’s ability to take on Apple on the high-end, and on lower side, hit very badly by the startups like Pebble, and other major manufacturers like Moto 360, LG Urbane.
Fitbit’s stock continued to slide this week, bringing it to an all-time low weeks after it had been riding a post-holiday high. (The earlier bump was due to the discovery that its Fitbit app had risen to the top of the App Store .)