At Computex, Asus organized Zen Annual press conference, and as expected , ASUS unveiled the Zenfone 3 series. In previous Zenfone generations, the Zenfone has been one of the premier devices featuring Intel’s Atom smartphone chipset, however due to cancellation of Atom smartphone ‘Broxton’ program, ASUS moved a smart move by equipping Qualcomm chipset in the New generation. including the custom Kryo based Snapdragon 820 and also the first 14nm Snapdragon 625 device.
Asus Zenfone 3 Series comes with Three Models :
Basic Model : Zenfone 3
Mid Level : Zenfone 3 Ultra
High End : Zenfone 3 Deluxe
Asus Zenfone 3 basic model features a Snapdragon 625 (dual 4xA53), and comes with 5.5″ FHD Display with Gorilla Glass 3 and 2.5D for the contouring on the edge. The basic Model sports a 4GB/64GB, a 16 MP Sony IMX298 rear camera, 2×2 dual-band 802.11ac WiFi, up to Cat 6 LTE, dual SIM and a USB 2.0 but Type-C based connector. The Devices comes with Android Marshmallow coupled with ZenUI 3.0.
The High End Asus Zenfone Deluxe, powered by Snapdragon 820 (using Qualcomm’s custom Kryo cores, similar to the LG G5 and certain Samsung Galaxy S7 models) and having up to 6 GB of memory. Adding further spice , The storage is massive up to 256 GB, supporting the UFS 2.0 standard, and an upgraded 23MP Sony IMX318 rear camera and USB 3.0 (again, via Type-C), and this is the most challenging Model of Asus. The unibody design aims for a seamless rear, with no antenna banding or windows, instead going for a small hole on the side of the phone at the top which, according to ASUS’ internal metrics, should be sufficient. The Deluxe will support Quick Charge 3.0 and has a similar 3000 mAh battery to the base model.
Zenfone 3 Ultra , Also known as Multimedia Smartphone sports a 6.8″ Display, This is more of a Phablet targeting Heavy Gamers and Movie maniacs. We’ve seen large smartphones before (like the Huawei P8 Max) but these tend to be region focused: As revealed by Asus Team, Ultra will be coming to the US in some form over the next few months. Zenfone 3 Ultra uses ‘ASUS Tru2Life’ technology based on Pixelworks’ 4K TV processor which also featured in the ZenPad S 8.0. This is supposedly an upgraded version over the ZenPad S 8.0. Zenfone 3 Ultra is powered by a Snapdragon 652 (4xA72, 4xA53), with up to 4GB/64GB and a 4800 mAh battery.
ASUS is keen to promote that the phone can also act like a power bank and offers reverse charging. The Ultra will also come with DTS HD Premium Sound and Headphone 7:1 support, allowing for hi-res audio support up to 24-bit/96 kHz, and aiming squarely at the multimedia experience.
All three Models are equipped with fingerprint sensors, with Zenfone 3 and the Deluxe having a rear touch sensor, While Ultra having sensor in the front, and all three Models support five fingers of recognition. All the Models will also support ASUS’ PixelMaster 3.0 camera features: an f/2.0 6-element lens, 4-axis photo OIS, 3-axis EIS and dual tone LED flash.