Today, Blackberry India launched the most awaited and amazing BB Classic at an event held in Delhi.
Though, it was not a big time Event, may be because of companies cost cutting Strategy. Mr. Sunil Lalwani, MD, BB India, launched Classic exclusively through Snapdeal @ Rs. 31,990.
Classic is based on the traditional theme of BB. BB has always been famous for curved design, with touch screen and QWERTY keypad and classic is on the same theme to revive BB.
Just to remind, specifications of mobile are , 3.5″ touch screen, physical QWERTY key pad, Corning Gorilla glass 3, 2500mAh battery , 2 GB RAM , External memory support of micro SD Card 28 MB , based on Blackberry 10 OS.
Hope, class of Blackberry Classic can revive BB business of old days.
The main question, which comes in my mind , is the distribution pattern. Till now, Redington is the authorized Distributor of BB. Will Snapdeal use there own SCM or BB structure to distribute Mobiles ??