Blackberry has not seen any other mode of survival, except introducing Android Smartphone. Wish, Nokia and BB might have though about this long back. Today, we might not have seen the fall of two Giants. But both Smartphone manufacturers opted for Android in dying moments.
Finally, Blackberry has decided to integrate Android in the coming Smartphone as company failed to strengthen its Smartphone market with the present BB OS range.
The key question is :
- Will it a be a fully Android Smartphone with Blackberry key features like BES 12 and security, or
- Phone will be based on BS 10 but Android will be integrated in front end of the system
I will go with option B, due to some Technical reasons.
“We don’t comment on rumors and speculation, but we remain committed to the BlackBerry 10 operating system, which provides security and productivity benefits that are unmatched,” the company said in a statement to Reuters.
As per John Chen BlackBerry phones are the entry point for customers into the company’s security business. BlackBerry can still provide a secure backbone for other devices like iPhones and Android phones, you get the most security with a BlackBerry phone. There are a lot of important customers that still need that level of security.
- BB will stick to OS 10 as BB security and BES 12 wont operate efficiently on other systems ( two statement above by Balckberry clearly states company’s loyalty to BS 10 )
- BB closed Sweden office in March. BB sweden office was handling BB World and UI. It means BB will outsource apps and UI, the best option is to integrate Android.
- BB is integrating Google play services and maps in front end, not like past where the services were integrated in back of System
- BB will integrate Security and Enterprise Solution to Google store for monetization.
- Today, company main stream of business is Security and enterprise solution, by introducing these systems to other android smartphones, company will boost its main streamline business.
by launching an Android-based device of its own, BlackBerry would be sending a signal to skeptics that it is confident that the BES12 system can not only manage, but also secure smartphones and tablets powered by rival operating systems. BlackBerry will probably use Android on an upcoming slider device that is likely to be released this september.
The slider will be in combination with a touch screen and may include a physical keyboard that users can use if they prefer. BlackBerry briefly showed off the slider device on stage at Mobile World Congress in Barcelona in March, but it has provided little detail on it since then.
Let’s see with this move, If Blackberry can regain market share in Smartphone business again.