Corporate News Smartphones

Blackberry is rolling out series of Android Phones


Blackberry is not following Nokia Route, Blackberry is planning to launch couple of Android Smartphones, starting with Model Venice

Though Blackberry CEO John Chen has already confirmed loyalty for BS10.

We don’t comment on rumors and speculation, but we remain committed to the BlackBerry 10 operating system, which provides security and productivity benefits that are unmatched,” the company said in a statement to Reuters.

As per John Chen BlackBerry phones are the entry point for customers into the company’s security business. BlackBerry can still provide a secure backbone for other devices like iPhones and Android phones,  you get the most security with a BlackBerry phone. There are a lot of important customers that still need that level of security.

From September Onwards, We may see multiple Android Smartphones by Blackberry. for this BB has partnered with Foxconn, Compal and Wistron as Production partners.

Just to remind, Even though BB devices may see Android as OS, but key business strength of company will be integrated in the Smartphones like BBM, BES 12 and Blackberry Blend.

The only issue which may come on the way is R&D, Design and Distribution, which BB may outsource. So, you can not expect a cheap or mass model from Blackberry.

Blackberry still enjoys a premium Image and a brand for Corporates, This might help company to ramp up overall shipments of BlackBerry phones and therefore boosting the value of BlackBerry’s hardware business unit, commented the sources.



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