Datawind free Internet Services to be available on Mobiles soon
Datawind has earmarked about Rs 150 crore to launch mobile phones with free basic Internet services for one year to start with. Low end phones may cost around 3,000 INR.
“We are in talks with a private operator to launch mobile phones with free basic Internet services for one year to start with. It should cost around Rs 3,000 a unit.We have raised 30 million Canadian dollar through our public offer and all that is earmarked for this project,” Datawind Founder and CEO Suneet Singh Tuli told PTI.
Industry trends show that an estimated 76 per cent of Indian mobile device buyers choose handsets priced below Rs 4,000 and 60 per cent buy phones priced below Rs 2,000, he said.”Many of these customers are not subscribers of Internet services. We want to tap the first time Internet users category and grow it gradually,” Tuli said.
Datawind free internet is under review by telecom operators and the final agreement may be signed shortly, he said.”We are just waiting for signing of final deal and am hopeful that it should be done by February as they will also gain from increase in data usage,” Tuli said.
Datawind has asked the operator to bill it for Internet that customers will access from Datawind’s server.”We have already put in place our distribution to reach target customers. Earlier this month, we tied up with HomeShop18 as 80 per cent of our target market may not have access to Internet but they have access to TV ,” Tuli said.
DataWind in the past six months has tied up with UniverCell in the south, Spice Retail in the North and West and has established its own distribution network in the east