What Google thinks about the future of Android One ” To be below INR 3000 “
Though Android One never picked up the sales the way Google expected, Android One could never match Nexus series. Google expected big volumes as in emerging markets segments below INR 8000 ~ $ 130 are contributing around 70 % of the sales of Smartphones.
Android One is available through Kabonn, Lava, Spice and Micromaxx. I think, This is where Android One lost all the charm. Instead of launching this phone with Multinational Manufacturers, Google decided to go ahead with Local manufacturers.
One of the example of Android One is Lava Pixel V1 is available @ 11,499 ~ $ 175. You can pick up your choice of Android Smartphone by clicking here.
One of the biggest features is the handset metal back and sides, along with a rather sleek looking design, which is a marked improvement in build quality over Android One’s previous range of low cost smartphones.
Key specs of Lava Pixel V1
- 5.5” HD IPS display
- Android 5.1 Lollipop
- 1.3 GHz quad-core processor (Mediatek MT6582)
- 13 MP rear camera images (software-enhanced 8 MP sensor)
- 8 MP front camera images (software-enhanced 5 MP sensor)
- 2GB RAM, 32GB internal storage (external expandable to 32GB)
- 2650 mAh Li-Polymer battery
- 3G dual-SIM
- Android 5.1 Lollipop
The lack of 4G LTE support is a little disappointing. The camera specifications are also a little interesting. It’s an 8 megapixel rear sensor and 5 megapixel front camera, but a software implementation seems to be placing two frames over one another for a higher resolution image.
If we compare the above phone with Lenovo K3 Note / yureka plus / Xiaomi Note 4G, Lava seems to loose it’s edge in GSM echnology, Processor . The only advantage is 32 GB Internal memory and biggest issue is the Logistics.
Rajan Anandan, Google India MD is well aware of the issue and admitted ” Program has not met expectations “. This time, Google intends to place the product in the mass market , may be below INR 4000, that makes it around $ 60, in future, Google plans to place the product below $ 50.
“There are several battlegrounds where we are not winning [and] local search is clearly the one where it’s most apparent,” – Rajan Anandan
“10 years from now a billion Indians will be online and when we have a billion Indians online we think that’s going to make a huge difference to the global internet economy.”
What you think, Android One can be a hit below INR 3000 ~ $ 50 ?