The search giant announced another change in the ranking of mobile results on March 16.
For many, reading on the mobile web is a slow, clunky and frustrating experience – but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.
Google announced today a new change to the mobile-friendly search ranking. Google started using mobile-friendliness as a ranking signal on mobile searches last year.
Beginning in May, Google will start rolling out an update to mobile search results that increases the effect of the ranking signal to help Google users find even more pages that are relevant and mobile-friendly.
Google says that if you have already made your site mobile-friendly your site is not impacted by the update. This
Google also says in the announcement that the intent of the search query is still a very strong signal. Meaning that even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content. This is weakens again the above statement.
At this point most webmasters who are serious about their online activities have made their site mobile friendly or even support the new Google AMP initiative. Google started to feature AMP enabled pages last month in special preferred carousel widgets.
Source : Google Amp