Last month at the Unpacked event in New York, Samsung teased a new device, and since then, there has been a great deal of speculation surrounding the newest addition to the Samsung Gear line-up. Finally, with the kick off of IFA 2015, Samsung has officially unveiled the much anticipated Gear S2, and did so with a grand celebration, at that.
“The circle is intuitive,” YH Lee, EVP and Head of Marketing, IT & Mobile Communication business, said in the opening speech of the event. “And, as your body just knows instinctively, a circle is functional. With every turn, your life gets better.”
Samsung revealed two versions of S2 :
Pranav Mistry, VP, Head of Think Tank Team, was then introduced to show off the innovative design of the Gear S2, which is unlike any other on the market.
“That’s been a challenge for other smartwatch-makers,” Mistry explained. “Once you see how simple it is to turn and swipe your way around the Gear S2, you’ll see how easy it is. And you’ll wonder how you lived without it.”
Alanna Cotton, VP of Product Strategy, Samsung Electronics America spoke to guests next about the incredible usability features of the smartwatch. From fitness functions such as a circular 24-hour timeline that displays a user’s activity levels to motivational notifications to “get moving” when it senses longer periods of inactivity, Cotton called the Gear S2 an “indispensable partner.”
To wrap up the presentations, YH Lee announced that the Gear S2 will be available in stores in October, giving the audience a glimpse a new product before encouraging guests to check out the experience zone, which was instantly illuminated at the end of her presentation.