Intex Technologies has planned to open it exclusive brand stores named as Intex Smart Stores across India. Kolkata is also not an exception in this regard and is going to witness a grand opening of the first Smart Store from Intex. It is actually the new and an innovative way of diversifying business into the electronic world.
Intex opened their door of first Smart World Showroom in Kolkata. This was announced by Index long back that they are up to introduce more than 400 such showrooms all over India in 2015.
The elite stores called, ‘Intex Smart World’ will highlight Intex’s scope of cell telephones, speakers, IT extras and TVs. Kolkata is another important city in this list and the grand opening of the showroom is on October 14, 2015.
Mr. Anil Punjabi, Owner of Intex Smart World, had detailed tête-à-tête with me about Grand Opening of Kolkata’s first INTEX SMART WORLD Showroom. The showroom will stock consumer electronics ranging from Smart Phones, LED TV’s, Home Theater Systems, Speakers / Headphones, IT Products and Washing Machines all which are reasonably priced, under one roof.
Intex Smart world is said to give a two-level shopper involvement in its stores. One huge zone concentrated on item show, and other zone gave to giving after deals and virtual experience (instructional exercises, support and Digital presentations and so on).
This will be a distinction as individual hardware retailing in India. The brand will influence the elite outlets as the single touch-point for clients and will be a blend of organization possessed and franchised outlets. They will likewise go about as reference focuses for its administration focuses if there should be an occurrence of cutting edge help.
As confirmed by Intex they will spend near about Rs. 100 crore in support of the presence of retail outlets in India. They planned to start with the metros and gradually proceed to the urban localities. The main motto behind these showrooms is to concentrate on experience of products so that the customers can make the right decision.
Though Brick & Mortar Retail showrooms are fighting hard to survive and maintain Identity. Seeing the current Market Scenario, Opening a differentiated Concept of Showrooms will impact consumer !!
Do share your thoughts on the Concept.