Though Sony has lost the Brand Image in Smartphones, but Company is still not scared to keep the high prices on Smartphones, but the key question is ” Is Sony perceived value still same, what it was 2 years ago ?? “
Sony Xperia Z3+ is definitely a Top rated Mobile in terms of specifications and Design , Snapdragon 810 processor, 3 GB RAM, amazing 20.7 MP camera with f/2.0 and high ISO 12800 and full of special features like
- RGB130% TRILUMINOS 700cd brightness X-Reality
- Waterproof and dust tight
- Picture Perfect settings
- Wide angle selfie camera
- Two days battery back up
- 50 % high data transfer
- 20.7 MP with Exmor RS™ sensor
- 25 mm wide angle G Lens
- LDAC technology for wireless music
- DSEE HX (Digital Sound Enhancement Engine)
My my, sounds too good on the piece of paper, but Sony forgot, It’s not all about specifications and Design. Brand Value or in consumer terms Perceived Value of Phone / Brand is the major criteria for deciding the Price factor.
Even LG is the best company in terms of Mobile Technology, but a failure in India, why so ?? same reason, Perceived value of Mobile is much less than the Market price set by the company.
Sony forgot to understand the Customer mindset, market pulse and still living in Dream land. Market Dynamics are changing very fast, It’s either Samsung or Apple who are charging Premium Price today or else every one in the category like Moto, Xiaomi or Gionee or Micromax.
Gone are the days, when Nokia and Sony used to charge Premium pricing, Sony needs to come out of all this and start looking Mobile Market in a different way all together or else ” Good bye “. Still, there is time for Sony to make up what it has lost, Sony can not fight any further in the Premium Mobile Segment , if it fails to win the customer in mid and Low end. Market is shrinking in Premium Segment and regular buyers opt only for Samsung or Apple.
In my opinion, I will prefer to take Moto Turbo instead of Sony Xperia Z3 Plus.
Have a look at the comparison and decide yourself : Will you pay 55 k for Sony Mobile ??
* Rating Criteria ” Tech specs ” any amendments feel free to write
|Specifications||Sony Experia Z3+||LG G4||Galaxy S6 Edge||iPhone 6 - 64 GB||Rating of Sony|
|Display Size||5.2" Full HD IPS display sRGB130% TRILUMINOS||5.5" Quad HD IPS Quantum Display||5.1" Quad HD Super AMOLED display||4.7" Retina HD display||2|
|Pixel||424 ppi||538 ppi||577 ppi||326 ppi||3|
|Processor||64 bit Qualcomm Snapdragon 810 Octa Core||64 Bit Qualcomm Snapdragon 808||64 Bit Exynos 7420 Quad Core||Apple A8 Dual Core||3|
|RAM||3 GB||3 GB||3 GB||1 GB||1|
|Memory||32 GB||32 GB||32 GB||64 GB||2|
|Camera||20.7 MP + 5 MP||16 MP + 8 MP||16 MP + 5 MP||8 MP + 1.2MP||1|
|Size ( Thickness )||6.9 mm||9.8 mm||6.8 mm||6.9 mm||2|
|Weight||144 g||155 g||138 g||129 g||3|
|Battery||2930 mAh||3000 mAh||2550 mAh||1810 mAh||2|
|Price ( INR )||54,990||49,990||39,499||52,800||4|
|Brand Positioning||Not preferred||Not preferred||Most Desired||Most Desired||3|