Over the last two quarters, specially Q3 and Q4 2015, LG has lost Market share and could manage to keep the shipment Volume at par with Q4 2014. Below mentioned Data will clear your Doubts :
Shipments ( KRW Trillion ) / Op. Margin
Q4 2014 : 3.79 / 1.8 %
Q1 2015 : 3.60 / 2.0 %
Q2 2015 : 3.65 / 0.0 %
Q3 2015 : 3.38 / -2.3 %
Q4 2015 : 3.78 / -1.2 %
Major Contribution came from North America where LG managed to grow by 13 % QoQ. Though in 2015, LG managed to ship only 15.3 million Units which is -2 % yoy. LG also saw de-growth in Domestic Market by around 10 % QoQ.
LG Weakest Markets : India and MEA Region has always let down LG Sales and Profitability.
LG 2016 Outlook
Market : Expect overall market competition to be intensified due to the new premium model launch by the competitors as well as continuous price competition in mass segment.
LGE : Achieve meaningful growth by launching 2 premium products a year and improve design as well as line-up for the mass tier zone while enhancing the cost competitiveness for entire value chain, thereby securing the profitability.