New Niche Business line – Memory Mirror Technology
How many times have you heard of Web cam Scandals in Trial Room or Fitting Room or scared of going to fitting Room, whatever the reason may be ” Bad Lights ” , ” Hidden webcams “, ” Stingy ” or Not clean.
Now, There is a Real time solution to all the problems above. Memory Mirrors. Sounds little crazy idea, looking at yourself in Mirror in different styles, but yes, It’s real and get suggestions, that which color and what outfit goes with what.
How it works
The mirrors take videos and photos of shoppers in new outfits, allowing the consumers to compare side-by-side images of which ensemble is most flattering. The mirrors capture a 360-degree image of what an outfit looks like. Customers then use hand gestures to browse different views captured by the mirror, as well as make side-by-side comparisons.
Thats not all, you can immediately share the dresses on social media and friends and get the reaction immediately and it’s all password protected.
Who all can use it
In my opinion, this is a good Tool for Fashion Industry wherein users love to try lot of dresses and in short span of time or getting confused with the right color match. This is the future of social shopping, instantly share HD style sessions and try-ons with friends for feedback and advice. Your fashion experiences travel everywhere you do with fast, seamless access across all your digital devices.
You can use the mirror and try on items virtually – changing colors and patterns instantly, adding accessories and other items to create the perfect look all without having to physically trying on a single thing.
Stores are tapping into the significant role the often-forgotten fitting room can play in purchase decisions. While 36 percent of store browsers wind up buying something, 71 percent of shoppers who try on clothes in the fitting room become buyers, according to Paco Underhill, a retail consultant. Yet the typical fitting room is not always inviting: Only about 28 percent of shoppers even walk into a dressing room of a typical clothing chain, Underhill says.
Fashion Stores who installed Memory Mirror
Neiman Marcus stores , whose customers are 80 percent women, is embracing the future by testing these very modern mirrors in San Francisco , Wall nut creek and Willow Bend.
“Technology has changed everything in terms of the shopping experience,” Neiman Marcus president and CEO Karen Katz said.
Katz hopes that with the new device, shoppers can short-circuit the process of trying on, and re-trying on, clothes.”Equally important is the ability to share the outfits with friends and family,” she said. “I think that that social part of it is as important as the editing part of it.”
Source : CBS