Can Micromax beat Samsung in 2015
2015, Indian smartphone market will cross 100 mn mark and will be a bigger playground for all key players.
Micromax has already given tough challenge to Samsung in 2014, reducing a big gap to hardly 4 % , Samsung and Micromax are fighting neck to neck with 24 % and 20.4 % market share. Though as per GFK , 50 K + cities, Sill Samsung got MS of 34 % vs Micromax 17 % ( Oct’14 ) . Though company has already beaten Samsung in Overall and Feature Phone Market Share.
Micromax got full potential to take over Samsung in Domestic market with a key Model Yu Yureka in hand. Yureka may prove to be a turning point for Micromax, but company needs to carful in selecting different versions of Yureka along with price point.
With Samsung Tizen proving to be a market failure and E series not proving to be a sensation, Samsung is on back foot. Not a good news for Samsung in 2015. Already loosing Top slot in China to Xiaomi. Samsung is getting hit from every side, Even Motorola is proving to be a tough competition for every one.
Key Models where Samsung will be playing around will be Star Pro, advance , A and E Series & Micromax – Yureka, Canvas , Unite.
Another key players to watch, will be karbonn ,Lava ,Motorola and Xiaomi. 2015, Volumes may be high but will witness sharp drop in ASP.