Micromax beats Samsung in India to be on Top
Earlier in Q2 2014, Micromax took over Samsung in overall Mobile Shipments and became India’s number 1 handset vendor.
This time , Its smartphone market where Micromax toppled Samsung from No. 1 slot. Q4 2014, October – December, Micromax accounted for 22 % Market share while Samsung could manage 20 %. Micromax dominance in the price range of 8000-12000 INR gave Micromax incredible lead.
Samsung is loosing top slot in countries like China, India, US ( Key markets for Smartphone ). Samsung in China lost to Xiaomi, India Micromax and US – Apple.
Though Samsung india is disputing findings of Canalys. “Samsung continues to be a clear leader in the Indian smartphones market. As per GfK data, which is based on actual sales, Samsung’s volume market share in the October-December 2014 quarter was 34.3% and the value market share was 35.8%,” the company said in a statement.
Asim Warsi, Vice President, Marketing, Mobile business, Samsung India Electronics Pvt. Ltd., added that Samsung continued to lead the market in 2014, with a volume market share in the fastest growing smartphone segment of 35.7%, more than double than that of the next player.He added that the company’s value share was 40.2%, more than four times the next player.
Last year, Vineet Taneja left Samsung India and joined Micromax as CEO. Samsung can feel the heat now after loosing the top man in India. The same is happening with LG india. Loosing too many dedicated Indian staff last year and not able to create any buzz in Indian market.
If Samsung and LG, want to win India, they have to touch roots of India by hiring Indians as Key decision makers.