Micromax misleading figures for Yureka sales ?

Yu Yureka
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Written by Rakesh Bhatia

Whats the reality behind Micromax Yureka sales on Amazon ?

Lot of speculations around about Yu  Sales on Amazon. But, whats the reality ? Tried to figure few data.

As per Data available on Zauba, 20,200  Units were imported that too in the batches as per details given below :

Total 20,200 Units Imported. As a standard, if we take 2 % as Service backup, it comes to around, 19,000 Units. Maximum which Eureka might have sold is 19000 Units. But on Yureka forum and as per ET, Figures come to around 3000 Units.

We have come across, few blogs where purchase price is mentioned as 8,999 ( 12,4999 less discount 3,500 ) but few persons claimed while checking out price came out to be 12,499. Now key question is how many mobiles sold @ 8,999 and how many @ 12,999. Is it system error or some kind of strategic move ?



Yu YurekaComing to price point, Yu is sold at Rs. 8,999 but as per Zauba Data, Yu Import price is Rs. 8440. Does it mean, it was a desperate attempt by Micromax to beat Xiaomi Note 4G. Though, Yu Yureka is rated little higher than Xiaomi Note, but what made company to keep the price low ? In my opinion, company should have sold Yu @ 11,999 or 12,999.

yureka sales

Personally, I like Yu and Xiaomi both, but from users point of view, Yureka. Micromax should have kept the price either equivalent to Note 4G or little higher.

We have posted same on Yu Yureka forum also but till now, No reply from Yu Yureka Team.


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Rakesh Bhatia

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