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Nose App by Nivea : Now Smartphones can detect foul smell from your body

How many times girls have told you ” you smell bad ” !!! Now instead of girls, your smartphone can detect the bad smell from your bosy and tell you when and where to use Deodorant. Sounds funny !! No, it’s not. Ask Nivea, they are serious about this App ” ENose “.

With 40% less brain area perceiving odor versus females, the male olfaction is much less sensitive on average. This combined with the fact that our nose is very used to our own body odor makes that men have a little problem: they can not smell their own sweat.  In order to give men more confidence, NIVEA MEN wanted to support men to control their body odor. Today, we’re proud to present NOSE. A global innovation allowing smartphones to smell human male sweat and inform you if it’s OK, if it’s TIME or if it’s urgent.

And if you happen to be a danger for your surroundings, NOSE connects you directly to the online store of NIVEA MEN. Deodorants in case of ‘it’s time’, shower gels in case of ‘it’s urgent’.

NOSE, developed with the support of creative connectivity agency Happiness FCB, works in conjunction with special sensors on a custom phone cover, to determine if you smell okay, bad, or have a body odor emergency on your hands, the report said.

The beta-version of NOSE was just demonstrated in Belgium recently and it would be further tested throughout the year. The app would then be launched during the next phase on Apple’s iOS and Android platforms. A consumer version would be released later.

Do you think Smartphones can really replace human sense of taste , touch and smell.

Source : Nivea


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Rakesh Bhatia

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