Apple & Samsung Tie for 1st slot in Q4 2014 Smartphones Shipments
Finally, Apple made its way by beating Samsung in Q4 2014 Smartphones Shipment. Samsung has been loosing dominance in major countries like China, India. Overall, Samsung maintained lead by big margin ( 25 % vs Apple 15 % ). Though, Samsung shipments are not yet confirmed. As per Samsung, Q4 shipments are 95 mn and few other sources expect 74.5 mn.
As per these figures, Apple and Samsung tied for 1st place.
Apple seems to understood consumer insight in 2014 by launching Big Screen Mobiles. After analyzing Sales Trend, Consumers seems to accept High Price from Brand like Apple but for Samsung , LG, Lenovo , consumers are still reluctant to pay high price.
In 2015, The trend seems to continue if Samsung is not going to correct strategies regarding design, pricing / specs, or else, players like Xiaomi and Motorola will continue to cannibalise Market share of Samsung.
This year we will surely see some more new brands entering Smart Phone Arena and displacement in rankings of current Top Brands.