With a brand value of $45,297 million this year, Samsung ranked 7th in Interbrand’s “Best Global Brands 2015.” Samsung ranked among the top 10 brands on Interbrand’s list since 2012 (9th), and has been advancing its position for four consecutive years.
The major factors that played a critical role in Samsung’s success include: continued introduction of innovative products and services; a leading position in the markets of its core business divisions including smartphone, TV, and semiconductor; and multi-faceted brand marketing efforts to promote better values to its customers and society.
Samsung’s lead in the mobile market can be attributed to continuous releases of sequels to its industry-leading smartphones including the Galaxy S and Note line-up, the introduction of diverse wearable devices such as the Gear S2 and Gear VR series, and innovative services like its groundbreaking mobile payment service, Samsung Pay.
In its core business divisions including TV sets and memory semiconductors, Samsung also maintains its dominant position in the market thanks to its excellence in technology and expertise. In addition, it continues to release new products and premium appliances that better respond to the needs of consumers. This has also given Samsung a leading position in the home electronics market as well.
Moreover, Samsung is engaged in a multi-faceted effort to take the lead in the Internet of Things (IoT) market, with innovative products such as the Samsung SmartThings Hub and SleepSense.
At the same time, Samsung operates a global brand campaign, Launching People, which aims to help people not only use technology to realize their dreams and accelerate their discoveries and possibilities, but also to use technology to make a real difference in society.
Samsung Brand Value Progress