About : Cannes LIONS International Festival of Creativity : The largest gathering of worldwide creative communications professionals and advertisers.The “Creative Marketer of the Year” award is awarded to companies that have made creative and meaningful strides in marketing.
When you look at Samsung’s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They’re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion
Samsung Electronics was recognized as the most creative marketer of 2016 at the Festival.
Samsung has steadily refined its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. For example, Samsung’ campaigns in 2015 include ‘Look at Me’ for autistic children, ‘Safety Truck’ for road safety, ‘Every Day is Day One’ for athletes, and ‘Center Stage’ for an enhanced consumer retail experience. To earn these prestigious honours, Samsung collaborated with world-class creative agencies including Cheil Worldwide, Leo Burnett and 72&Sunny.
“We believe that our innovations open opportunities for people to reach higher and dream bigger,” said Moonsoo Kim, Executive Vice President of Global Marketing Center at Samsung Electronics. “At Samsung, enriching people’s lives is at the center of everything we do, and our marketing reflects this philosophy.”