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Samsung Gear S2 concept – circular display and rotating bezel

Profile photo of Rakesh Bhatia
Written by Rakesh Bhatia

The Gear S2 has made a big impression with its innovative design and functionality – circular display and rotating bezel 

The most noticeable differences are a circular display and rotating bezel that controls the UX (User experience), which has totally transformed how smartwatches are used, making them simpler and more intuitive.

So the big question is, how did Samsung’s designers develop such a new vision for the smartwatch? Let’s take an inside look at the design of the Gear S2 and Gear S2 classic, and how the designers created such an innovative device.

The Right Fit – Display Size and Wristband which fits every one

“The width and shape of people’s wrists are different based on a number of factors. But we were dedicated to developing a Gear S2 strap to fit gear2-designeveryone,” said Jaehyung Hong, Senior Designer.
Reducing the size to fit comfortably on the wrist, while maintaining the same highly advanced technologies found in smartphones, was not easy. After much brainstorming, research and trial and error, the designers finally found a solution. Though it required a more complicated assembly process, the space between the watch face and the wristband was reduced, resulting in a more comfortable fit.

Revolutionary Bezel – Rotating Bezel to control UI

“As touch screens have spread to all electronic devices, people are gradually forgetting about the rotary feel of analog devices,” said Yongseok Bang, Principle Designer. “We used to control the volume of TV or audio, the heating level of the range, by turning a dial. We’ve tried to revive the analog feel with the Gear S2.”

Bang also noted that circular designs had been considered for many years, but it was not easy to provide a convenient user experience with the full circle design.

“The circle design offers less space to display information than a square design,” noted Eunjoo Kim, Principle Designer. “We needed to consider how to use the space more efficiently. Then we realized users can enjoy and control the full display without any interruption through a rotating bezel.”

“For every movement of the bezel, we discussed which way the screen should move,” said Yusic Kim, Senior Designer. “The most difficult part of the Gear S2 UX design was that we had to invent something totally new. We had to let go of our past designs and practices.”

Innovative Features in Watch – Core features ” Health ” & ” Communication “

The most-used features on smartwatches are usually related to health, communication and music. With the Gear S2 and the Gear S2 classic, these features are easier and more intuitive than ever. Activity is recorded automatically on a 24-hour activity log. Notifications can be accessed simply by raising your wrist and music is controlled by the bezel. The Gear S2 and the Gear S2 classic have improved even the most basic features.

The Gear S2 and the Gear S2 classic also feature Samsung Pay, ensuring safe and easy mobile payments and freedom from carrying a bulky wallet. Smart Key replaces old keys, offering secure keyless entry. With the Gear S2 and the Gear S2 classic, simply enjoy more and worry about less.

Built-in wireless charging was specially designed for the Gear S2 and Gear S2 classic. Thinking about user experiences, the design team imagined how users would take off their watches at the end of the day. The wireless charging dock is magnetic and works when users place their watches on the dock, just as they would put their watches on the nightstand.

“Wristwatches have long been widely loved fashion items and we want users to feel they can wear a new smartwatch every day,” said Yusic Kim. “Gear S2’s many additional apps will be appearing continually at Samsung Gear Apps, including unique watch faces.”

Brains behind the Gear S2

  • Yongseok Bang (Principal Designer) – 2nd from Left
  • Eunjoo Kim (Principal Designer) – 2nd from right
  • Jaehyung Hong (Senior Designer) – Extreme Left
  • Yusic Kim (Senior Designer) – Extreme Right



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Profile photo of Rakesh Bhatia

Rakesh Bhatia

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