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Samsung at IFA 2015

Profile photo of Rakesh Bhatia
Written by Rakesh Bhatia

10 Innovations from Samsung at IFA 2015, Berlin

1. IOT Zone

With a series of 24 glass displays, created by architect and designer Ferruccio Laviani to resemble the pages of a popup book, the IoT Zone was a friendly and intuitive way to show people the infinite possibilities of the Internet of Things.

2. Sleepsense

A sensor and sleep analysis system that tracks your sleep patterns and suggests changes to improve your sleep. Just a small, thin pad, SleepSense slips under your mattress, where it can track your breathing, pulse and other traits more accurately than anything else on the market. SleepSense can also work together with consumer electronics in your home to adjust your lights and alarm, to wake you up gradually, when your body is at the best point in its sleep cycle.

3. Gear S2

Available in two versions—the Gear S2 and Gear S2 classic—the device is incredibly customizable, with various watch faces and a wide range of colorful straps that can be easily swapped. And with the Gear S2 being Android-compatible, its promises to be the most versatile and functional wearable yet.

4. Smartthings

The SmartThings Hub can turn any home into a smart home, connecting all sorts of devices on an open platform. Now people can turn on the lights or change the temperature even when away from home, as well as get notifications about movement or potential problems (like smoke or leaks).

As Alex Hawkinson, the chief executive of SmartThings, said during the opening press conference on September 3, SmartThings is all about “peace of mind,” “flexibility” and “control.”

5. Connected Car

With the Car Mode for Galaxy app, you can use your smartphone or other wearable device to take calls, listen to music, get directions and even have your text messages read to you, all without taking your eyes off the road or your hands from the wheel. It makes the driving experience much safer and more convenient.

And with Car-Net e-Remote with Volkswagen, you can use your new Gear S2 wearable to integrate with your car. Using your Gear S2, you can see where your car is parked, turn on the air conditioning on a hot day, even stop and start the battery charger for electric vehicles.

6. Virtual Reality

Samsung took advantage of the Gear VR to create a new type of exhibition experience. At four locations around Berlin, anyone could take part in Experience Zones to see for themselves what Samsung’s IFA exhibit was like.

7. Curved Display – SUHD / UHD TV’s

With 28 types of TVs, ranging from 32 inches to 105 inches, Samsung now has the right TV for every home, from the smallest apartment to the biggest home. The curved screens of the latest UHD and SUHD TVs are fashionable, too, fitting in with everyone’s home.

Samsung announced Gamefly, a streaming service that offers the latest and hottest games in UHD, as well as agreements with many partners to offer movies, TV shows and other content in the stunning, UHD format.

8. Customization

Samsung tied up with various Fashion companies and Artists to customize Customers demands.  In partnership with Montblanc, there was an artist tattooing leather cases by hand for Galaxy S6 edge+ phones. And Swarovski is offering glittering, crystal-covered cases for Samsung smartphones, too.

9. Smart Suit

Samsung C&T brought four wearable outfits to IFA, including a suit that has an NFC tag in the wrist, allowing users to change their phone’s mode easily and discreetly, without ever taking it out of their pocket.

10. The Year of circle

The circle is nature’s perfect shape, without a beginning or an end. And at this year’s IFA, the circle turned up again and again in the designs and ideas of Samsung’s devices. The IoT Zone, at the heart of Samsung’s exhibit, was circular, with 24 displays arranged like the spokes of a wheel. The Wireless Audio 360 speakers are circular in shape, and their sound is likewise omnidirectional, coming from ring radiator technology.

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Rakesh Bhatia

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