Samsung is planning to launch ten new smartphones in India in the range of 7000 to 16000 INR. Last year Samsung lost big chunk of Market share to Apple and chinese companies mainly Xiaomi, Gionee and New series of Mobiles by Micromax.
Apple has been dropping prices of iphone 4 and 4s to capture mid range and has been very successful in this attempt. India being a price sensitive market and what matters most in India is the ” perceived value of the Phone “.
Perceived value is directly related to the brand value and value proposition ( features vs cost ) of the Mobile.
Just to remind, 80 % of the Indian Smartphone market lies below INR 12000. The main battle ground for Samsung, Xiaomi, Yureka, Gionee is between 7000 – 12000 INR.
“Samsung is committed to the Indian market and will continue to cater to the needs of consumers with innovative products and technology,” a Samsung India spokesperson said in response to an email sent by ET.
Requesting anonymity, a CEO of a leading electronics retail chain informed ET, “After beating Apple in the premium smartphone segment last quarter, Samsung is now looking at extending its lead in the overall market by filling the gap with a new line-up in the Rs 9,000-18,000 segment and would spend hugely on promotions.”
Though Globally Samsung is leading the Smartphone Market with 24.4 % followed by Apple with 17.9 %. In India Samsung came out to be a clear winner with almost 28 % Market share ( as against 23.7 % in Q4 2014 ) followed by Micromax with 16.2 % ( as against 17.8% in Q4 2014 ) and Intex at 3rd spot with 9.2 % .
Let’s see if Samsung can impress Indian Customers and manage to regain it’s market share.