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Shubhajit Sen joins Micromax

Shubhajit-Sen
Profile photo of Rakesh Bhatia
Written by Rakesh Bhatia

 

Shubhajit Sen joins Micromax as CMO

Shubhajit Sen, Veteran from SRCC and IIM, Ahmedabad, having led Smithkline Bechem as Vice President & Global Business Leader for over 22 years.  Shubhajit has been awarded as the top 25 hot executives of India by Business Today.

Sen finally broke his marathon by joining Micromax on friday as Chief Marketing Officer replacing Shubodip Pal.

Shubhajit-Sen

Shubhajit-Sen

As the CMO, Sen would be leading all marketing efforts for the company across markets while strengthening the overall brand communication. The company said that the move is a reflection of Micromax’s constant effort and commitment to make it a brand to reckon with

Commenting on his new role, Sen said, “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer expectations of the category better than the competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.”

Vineet Taneja ( Veteran from IIM Calcutta ) welcomed Shubhajit ” As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. ”

Micromax is on the clear path of becoming a global professional company and its very clear that it will expand footbath in International Market.

 

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