Startups

Smart Shoes IOFIT by Samsung – To be launched Globally at MWC 2016

IOFIT

While the latest smart phones may be the focus of attention at Mobile World Congress 2016, some of the most interesting tech gadgets that will be unveiled to the world aren’t yet considered to be part of the mainstream.

Take IOFIT, for example. Technically considered a wearable device, this unique smart shoe is in a category of its own. Developed by Salted Venture, a startup supported by Samsung Electronics, IOFIT is a solution that utilizes a combination of pressure sensors and a coaching app to improve a user’s balance and body posture to enhance one’s fitness routine or golf swing.

“There’s so much valuable information coming from our feet, and it’s being wasted,” said Jacob Cho, CEO of Salted Venture. “So, we wanted to make use of this data and utilize it to provide value to people. That was the driving force behind IOFIT.”

IOFIT has sensors embedded in each shoe to serve up real-time insights, such as the amount of force being used by an athlete on various parts of the foot — information that can help determine balance, center of gravity, and weight shift, among other things. By this much of information available on you Phone or Tablet you can correct your exercising posture.

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