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smartphones trends 2014

smartphones trends 2014

smartphones trends 2014 – Maximum Phones in the range 8000-12000

India is on way to becoming the best smartphone market in World. The mobile phone landscape in India is on steep rise, even after about a decade of incessant growth, and from the looks of it, it does not look like it will slow down anytime soon.

smartphones trends 2014

  • Number of phone launches grew ~20% in 2014
  • 1,137 Phones launched in 2014 as compared to 957 in 2013 , Growth of 18.88 %
  • Total 98 brands in India 65 India + 33 International
  • New Brands gained popularity like Xiaomi, Motorola, Oneplus and Gionee
  • Indian Market noticed a sharp increase in Online trend owning to Xiaomi, Oneplus, Motorola
  • Fastest growing segments 5000-8000 & 8000-12000
  • Most demanded Screen size 4.5″ , 5″ and 5.5″
  • Premium Segment ( above 40 k ) dropped Market share from 21 % to 15 %
  • Smartphone ASP came down to 6500
  • Specs getting smarter while price kept going down. Industry standard came to minimum 1.2 GHz , 1 GB RAM and 16 GB memory, Quad Core, Battery – 2700 mAh, Free Cover & Screen Protector
  • Hottest Mobiles making Trends are Galaxy, Unite, Xiaomi Note 4G, Micromax Yu
  • Slimmest Mobiles starting upcoming like Gionee S 5.1 and Oppo R5 ( breaking barrier of 5 mm )
  • Indians Brand Micromax virtually overtook Samsung
  • Winning Brands : Micromax, Samsung, Karbonn, Lava, Gionee, Samsung, Apple, Motorola
  • Struggling Brands : Lenovo, Panasonic, LG, Oppo
  • Retail Segment kept struggling owing to Low price offered by Online Segment
  • Strugglers in Retail : Mobile World, Spice, Univercell
  • Upcoming Retail : Mobility World

2015 – Way Forward

smartphones1

smartphones1

  • ASP set to come down to 5000
  • Specs for Budget phones may be RAM – 1 GB, Processor 1.7 GHz, Memory 16 GB + 64 GB, Camera 8 MP, Screen 5.5 “, Dual Sim
  • Key Models – Developers – Yu & Xiaomi Note
  • Budget Phones – Lava Iris, Karbonn Titanium, Micromax Unite, Xiaomi Redmi, Intex Aqua
  • High End – Galaxy Edge, S6, Apple , LG G4, Flex 2
  • Micromax share may go up to 27 %, Samsung will see further drop to 15 %
  • Intex may be another upcoming brand by capturing low end Smartphone Segment
  • Key Shift will be from FP to SP, Owing to Initiates by Indian Government and Free Wi-fi access by Reliance Gio
  • Specialty Retail to go down further, Mobile World, Univercell and Mobility World may struggle to retain identity
  • Reliance and Chroma will survive being Multi Product
  • Smart wear market will see uptrend owing to watches and Bands
  • New Technologies to watch for > Smart Glass, Dual Screen, High End cameras upto 50 MP, HTML 5, High Precision Location sensing, Enterprise Mobility Solution, Smart Home,

 

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