At the Sony press conference held on Tuesday, January 5 , Sony Corporation President and CEO Kazuo Hirai stated, “From the choices we’re making to be differentiated and unique, to the curiosity that drives our passion to face challenges, to our commitment as enablers of creativity, it is clear that the philosophical and strategic pillars are in place to continue to build a stronger, better, more profitable Sony. Providing kando continues to be the core focus and goal of our business.”
Sony Electronics (SEL) President and COO Michael Fasulo then took the stage to introduce some of Sony’s upcoming products to be released within the year, across a wide range of categories. Sony’s 4K BRAVIA® TVs heavily emphasize picture quality and look, and they bring next-generation level visual experiences right into your living room.
Sony’s ever expanding range of audio products offers you different ways to enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to extra bass. Its line of digital imaging products enables you to capture easy-to-miss moments in the great outdoors and preserve memories of life’s most important events in stunning true-to-life detail.
And finally, products in the Life Space UX series blend right into physical living spaces and redefine how entertainment is experienced. Sony will be bringing forth new products in each of these categories throughout the course of the year.
The new X93D series of BRAVIA 4K LCD TVs is equipped with Sony’s brand new Slim Backlight Drive™ technology that takes picture quality to new heights by delivering the best quality from 4K HDR content. With a unique backlight system structure, the X93D series realizes grid array backlighting, which was previously only achievable with full-array direct LED backlights. Slim Backlight Drive, combined with Sony’s X-tended Dynamic Range™ PRO contrast-enhancing technology and wide color gamut TRILUMINOS™ Display technology, delivers brighter highlights, deeper blacks and more brilliant colors. This trifecta of technologies unlocks the full potential of 4K HDR content, all the while realizing an even slimmer TV design. When hung against a wall, X93D series BRAVIAs virtually disappear into it, leaving behind nothing but the picture itself. This series also delivers a new intuitive viewing experience, with Sony’s seamless user interface and voice search functionality putting a whole world of content a mere click or query away.
“h.ear go” is a portable wireless speaker that is easy to take from place to place. Meanwhile, “h.ear on Wireless NC” and “h.ear in Wireless” are wireless headphones that complement the wired headsets previously released. With these additions to the series, h.ear is now more portable than ever – from in the home to on-the-go – yet with the same Hi-Res quality and standout colors that free you to choose your own style.
- MDR-XB650BT headphones
- SRS-XB3 Wiresless Speakers
- SRS-XB2 Wiresless Speakers
- GTK-XB7 high power audio system
The new FDR-AX53 4K Handycam® camcorder is equipped with a new 20x optical zoom ZEISS® lens as well as a high-sensitivity image sensor with pixel size approximately 1.6 times greater than in the current 4K Handycam model*1. The FDR-AX53 also features Balanced Optical SteadyShot™ technology, which suppresses blur during all shooting modes – from wide shots to close-ups – and enables crisp, high resolution image capture in 4K even when shooting from a distance. It is also fit with a new Fast Intelligent AF and a new microphone structure that records high stereo sound and faithfully captures the original audio. In every sense, from image clarity to audio quality, the FDR-AX53 is a sizable leap forward.
The new HDR-CX675 HD Handycam is equipped with Balanced Optical SteadyShot technology with an Intelligent Active mode that allows 5-axis image stabilization to engage even while you are running. Both the HDR-CX675 and the lighter, compact HDR-CX455 model come equipped with Fast Intelligent AF. The HDR-CX455 also boasts a 5.1 channel surround microphone which makes it easier than ever to capture high quality footage, with crisp picture and sound, anytime and anywhere.
Sony’s line of Action Cams equipped with SteadyShot will be refreshed with the HDR-AS50R, which will come packaged with the Live-View Remote. This Remote, which now boasts new intuitive controls, gives you full control over the Action Cam from a distance, including its power functions. New features in this model include 4K time-lapse effects*2 and underwater shooting capabilities up to 60 meters below the surface, when used in conjunction with the underwater housing included in the package.
Life Space UX
Sony’s Life Space UX line of products that break the mold aims to fundamentally change the way you interact with physical spaces and experience entertainment.
Already available in Japan is the LED Bulb Speaker, which seamlessly blends right into any living space. Just by screwing it into a light bulb socket, you can enjoy music wirelessly anywhere in your home.
The LED Bulb Speaker will be released in the US in the first half of fiscal 2016. Sony will also be launching the 10cm cubic Portable Ultra Short Throw Projector, equipped with internal speakers and battery. The projector is capable of throwing a 22″ to 80″ image onto walls, tables, or any other adjacent surface, in spite of its compact size.
Finally, Sony will release the Glass Sound Speaker, which fills every corner of the room with crystal clear sound through the tube-shaped organic glass that envelops the LED source. It also showers the room with a warm glow that harmonizes beautifully with any interior. Both the Portable Ultra Short Throw Projector and the Glass Sound Speaker will launch in Japan in the spring and in the US in the first half of this fiscal year.