InMobi, the world’s most powerful mobile advertising platform, and Taboola, the leading global content discovery platform, today announced a strategic partnership to connect iOS and Android users around the world with personalized content recommendations from around the web. Taboola’s technology will be integrated into InMobi’s vast mobile advertising network, spanning across 700 native mobile apps including news, information, entertainment, sports, productivity, gaming, messaging, and other verticals.
As more brands and businesses adopt both content marketing and native advertising as an integral part of their marketing plans, this partnership provides a unique opportunity for users to learn about great products through stories they care about and enjoy—the key mission of InMobi’s discovery commerce platform, Miip.
Taboola’s current network, which already reaches more U.S. desktop users than Facebook according to comScore, will significantly expand as a result of the partnership with InMobi, enabling brands and marketers to reach an untapped market of over one billion premium mobile consumers across 200 countries.
“We have been moving towards a native-first mobile advertising world which provides a more customized user experience and improved performance rates,” said Naveen Tewari, cofounder and CEO of InMobi. “Our partnership with Taboola is a direct extension of our mission to create non-disruptive content discovery experiences, and we’re thrilled to leverage Taboola’s high-quality content and predictive technology.”
Taboola’s advanced mathematical engine analyzes hundreds of signals including device, geography, behavior, collaborative filtering, and social media trends to predict what content a user may most want to consume next. Mobile remains a vital part of Taboola’s business, with over 50 percent of the company’s revenue coming directly from mobile traffic.
“The web is shifting from mobile-first to mobile-only. Marketers are looking for new and innovative ways to reach consumers at scale, especially in mobile, and storytelling is the most powerful method of connecting with individuals on an emotional level,” said Adam Singolda, founder and CEO of Taboola. “We’re excited to merge our many years of experience recommending personalized content with InMobi’s global network of native mobile apps to further drive engagement, brand awareness, and ultimately—action.”
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized byMIT Technology Review as one of the 50 Most Disruptive Companies, InMobi reaches over 1.4 billion unique mobile devices across 200 countries.