Apple took a U turn on its policy of not paying Royalty in the first Frre three months Trial of Apple Music
Swift Taylor, In an open letter to Apple, mentioned clearly :
I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans.
I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.
Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done.
But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.
She was not concerned about herself, but rather, she was worried about the New Artists, Writers and Producers.
Apple replied in a very humble way ” We hear you Swift Taylor and Apple will always make sure that Artists are paid for Apple Music and iTunes”
Well that’s not the end, Swift Taylor replied back in a sweet tone
I am elated and relieved. Thank you for your words of support today. They listened to us.
Why Apple agreed : Positive approach and Social Media by Ms Swift Taylor
- Swift approached Apple publicly
- A positive note to start with
- created logical win-win situation ” You don’t give free iPhone, Do not expect free Music “
- Raised a valid point for weaker population
Apple might not have thought that this small Policy will shake the Artists so badly that they will have to react on Social Media, but Apple clearly mentioned ” It’s good, she has raised her point ”
Though Apple had an explanation to this scenario ” “We had originally negotiated these deals based on paying them a higher royalty rate on an ongoing basis to compensate for this brief time”, he said. They will now pay artists during the trial period and “also keep the royalty rate at the higher rate.”
Apple will be paying 73 % of the subscription Revenue to the Artists.