Finally Xiaomi launched in US Market
Xiaomi seems unstoppable after Lei Jun and Hugo Borra have joined hands. Xiaomi has emerged as a sensation Online Smartphone Company. Having won over China, India and couple of other markets, Xiaomi has been planning for US and Europe market for couple of years.
Xiaomi started in US market by launching accessories like head sets and Bands.Xiaomi is believed to set up a manufacturing plsny in Brazil. Xiaomi is planning to challenge Apple in Brazil with phablets like Note 4G. Hugo Barra stated that Xiaomi will start selling in the first half of 2015.
Key will be to watch how Xiaomi will cannibalize sales of Apple in US market which is the world’s biggest and most advance market in terms of Smartphones. Xiaomi will be selling Online through its portfolio Xiaomi.com. Xiaomi has already initiated discussion with FB also last year to increase Online base in US. Though, FB main concern is to open gates in China but this move will be beneficial for both the companies, but , its a long way to cross political barriers in China.
The biggest strength of Xiaomi has been to engage consumers online and create fans. That what Xiaomi plans for US, Brazila nd other European countries.