Xiaomi India redefines Sales Strategy in Indian Market by entering Retail
Xiaomi main strength is Online Consumer Forum and based on that, has been selling phones through Online Retailers like flipkart.
Xiaomi has redefined Sales Strategy for Indian Market, bonding with Airtel Retail. Under current Scenario, This arrangement is for One model only and 6 cities.
Xiaomi , previously adapted a Sales Strategy : Sales only through online partners that too making availability for short time and creating hipe over net. Xiaomi has been very successful by adapting this Strategy but company understood well, if Xiaomi has to reach each and every corner of India, it has to take the route of either Retail or local Distribution channel .
Best is to take route of Modern Trade as price is always stabilized in comparison with Mom and Pop stores.
Xiaomi needs to strengthen After sales support also in various parts of India. Currently, Company has got 5 Mi Exclusive Service Centers and 57 Other Service centers, covering around 43 Cities. Ensure, HCL being one of the key service Partners.