Yahoo Mobile Developer Conference 2015 – Yahoo Mobile Development Suite
The first ever Yahoo Mobile Developer Conference (YMDC) kicked off in San Francisco this morning with more than a thousand mobile developers in attendance.
In San Francisco on Thursday, Yahoo CEO Marissa Mayer hosted the company’s first ever Mobile Developer Conference. Mayer said at the event that mobile originally started as a hobby inside the company, but now accounts for 25% of revenue. Of the 1 billion viewers claimed by Yahoo, 575 million are using a mobile device when connecting with a Yahoo site.
Agenda of Event was the launch of a new suite of products that makes it easier for mobile developers to analyze, monetize, advertise and enhance apps. These solutions are the powerful combination of technology and data from Yahoo, Flurry (which joined the Yahoo family in August of 2014) and BrightRoll (which Yahoo acquired in December of 2014).
What is Flurry :
Flurry has a deep understanding of the mobile developer’s needs and the mobile ecosystem, and Yahoo is a place with an enormous audience across devices and sophisticated technology.
Flurry Analytics Explorer
An update on the Flurry Analytics developers have come to know and love, developers can now answer even more complex questions with Explorer, an easy-to-use data exploration interface that returns insights in seconds. No need to write code, build queries, wait for calculations, or implement a new SDK.
Flurry Pulse makes it easy for developers to share app signals with partners using their existing Flurry SDK implementations and the click of a button. Pulse can help limit SDK proliferation and additional engineering work, by pushing signals from your app to your partners of choice.
Yahoo App Publishing
With the same tools that we use to successfully monetize our own apps, developers can now monetize their apps with high-quality native, video and display ads using the combined capabilities of Yahoo Gemini, BrightRoll and Flurry. This combination offers developers the most engaging, seamless, beautiful advertising experience for users and the most effective advertising formats to monetize their apps.
Yahoo Search in Apps
This offering makes it easy for developers to integrate Yahoo Search directly into their apps. This enhances the user experience by allowing users to search the web from within the app, and can create an additional monetization channel for developers.
Yahoo App Marketing
With the power of Yahoo Gemini, one of the fastest growing native and mobile search marketplaces, developers can efficiently acquire new users, grow engagement and track results. Developers can buy targeted native and video advertising across Yahoo’s network of premium content, Tumblr and thousands of mobile apps. Through Yahoo App Marketing, developers can use just one platform to gain exposure to an enormous audience of highly engaged and active users across desktop, mobile and social.
Mobile developers can get started with these new tools that combine the data and technology of Yahoo, Flurry and BrightRoll by visiting developer.yahoo.com.